Life Cycles: How the Riders Saw It

May 13, 2011 at 17:13

Graham Agassiz

You weren't on the list to even be in Life Cycles at the start, how did you meet up with them/get a seggie?

Yeah I wasn’t originally part of the film until late into the year. I was injured at the time with a broken collarbone from shooting with Freeride Entertainment for NWD 10. It was sometime after Crankworx, late summer going into fall, Matt Hunter was filming with Life Cycles at the time and invited me over for dinner and to meet the crew. After a wicked meal, a couple "baja fogs", and some dart games, we started talking. I remember Gibb and Franko saying how stoked they were on my NWD segment, and what really caught their eye was the lip slide I did. I guess they liked my style and vision of riding, and they wanted to put something together!

Do you prefer comps or shooting? Why?

Shooting! Comps are always a blast... you get to ride with your friends that you normally don’t get to ride with, and often ride cool new things that you’ve never seen or done before. I like to use contest as training for when I’m out in the hills filming. The tricks, the pressure... when you’re filming it's just so much more relaxed and chill, and the feeling of doing something different or something that’s never been done before, on something that you’ve built and the first to ride it... it’s the best feeling ever, it’s pure freeriding!

What was it like filming for Life Cycles compared to other movies? Were their standards tough to deal with?

It was like nothing I’ve ever experienced before. Every shot had to be perfect! The light, the angles, everything. The repetition of every line and piece of trail, to get it juussstt right! Hiking all the gear and cameras waayyy out in the middle of nowhere. They never gave up on getting the shot even if it meant waking up at 5am and sleeping in the hills, waiting for the clouds to blow away. Some days we would get nothing, some days we would get a lot. It was all worth it in the end!

What was it like seeing your segment in Whistler for the first time? Did you feel the effort/injuries were worth it?

When seeing yourself on the big screen, you are always your biggest critic; you have this vision of what it might look like, and then when I saw my segment I had goose bumps! Ha ha! I was definitely stoked! All the hard work that got put into the segment... it all paid off! I couldn’t ask for anything more, well, maybe if I had landed the 3 drop and a few other things that we tried, but that’s what keeps the flame burning for next year!

What did you think of Life Cycles as a whole? Best ever?

Tough question, ha ha. The idea behind the movie, "this is a movie about a bike, not a bike movie." They absolutely nailed it for what they wanted to do. You can show this film to absolutely anyone and they are lost for words on how awesome it is. If you go into it thinking it’s going to be like Follow Me or NWD, you’re not going to appreciate certain aspects of the film. I think for the everyday mountain biker, trail builder, bike shop mechanic, filmer/photographer, or anyone who doesn’t even know what mountain biking really is, they will be stoked on it!

Riley Mcintosh

What was it like filming for Life Cycles? Were their standards tough to deal with?

It was a lot of fun from the perspective of spending so much time with Evan, Ryan, and Derek. Couldn't ask for better guys to hang out with. We were also shooting in a very beautiful forest so that was nice. However, we had to wait for light, sit in the rain, cold, and had some voracious bugs too, real mean skeeters. But god filming for an art film in the woods above Nelson? Good living I tell ya. Those guys were on a mission to make something they had in their heads and although they had to be flexible and roll with the punches the neat thing to see was that they didn't give up on their primary vision.

What was it like seeing your segment in Whistler for the first time? Did you feel the time/effort were worth it?

I didn't see the film in Whistler or Vegas, so I waited till the Nelson premier which was quite a few months later. So I heard lots about the film. My best buddies were at the Vegas one so they called me after with beta on the film which was cool. First time I saw it I found it hard to listen to the narration because the shots were all so powerful and exciting, but then by the 2nd or 3rd time I started to really hear the narration and went from thinking it was a little corny to thinking it was super necessary and powerful. I went to the premier in Trail at the Royal Theatre which is this rad refurbished theatre, that was awesome. It was cool, it was late fall and Derek (Frankowski) and Ryan (Gibb) actually rode singletrack from Rossland down into Trail right to the theatre, they were so pumped and were like '’dude we shredded down to here and it was all leaves just like in the film....'’ The place was packed too and lotsa rad catered food and beer, that was an awesome scene in Trail, BC there. Sound quality was amazing, and they ran it for 5 nights and apparently there were tons of old Italian Grannies and stuff going to watch the film twice, etc, that is the beauty of Life Cycles, it has a human appeal, not just enthusiast only appeal...

Was it fun shooting with Evan? Do you prefer filming solo or trains?

Of course it was fun to film with Evan, there would be nobody else I'd rather shoot with, he is my main riding partner. I haven't really filmed much else.

You said on NSMB in 2008, ''I’ve always thought it would be awesome to build a ‘super trail’ for myself instead of pro riders, and film it with some movie company. It would be pretty cool to represent myself as a builder and as a rider and just kind of put a solid stamp on my dedication to the sport - something to show my kids one day.'' Does your Life Cycles section fulfill that goal?

Uh, sure. I mean, for myself, to be featured in Life Cycles in a section that shows the ugliness of logging and talking about how humans rape and pillage the earth and then kind of making a point of showing us building a piddly little trail in the bush... that is an honor for me because I want to build trails forever and get government permission and stuff and I feel this film advocates for that. Also, I like that my section is super realistic, we are riding a trail we ride all the time, there are no added in shots from other trails, we are riding close together, etc... it's just true to form and that is what Evan and I do, go ride Powerslave, just the two of us, he bounces around all over the place and does weird little transfers and stuff and his tires slide on bridges and I just kinda go straight over everything, ha ha, that’s us recreating in Nelson you know. And hopefully get a few real good corners out of the deal, make some dirt spray against the cedars and have so much fun. So Life Cycles shows us doing what we like to do, so I couldn't really ask for more.

What did you think of Life Cycles as a whole? Best ever?

I think Life Cycles is amazing. Especially knowing from an 'inside angle' so to speak of the trials and tribulations these guys undertook to do exactly what they wanted, that's Art man! Expending your energy to create something you feel is beautiful, for the intention of creating your vision... Life ain't a rehearsal!

Evan Schwartz

What was it like filming for Life Cycles? Were their standards tough to deal with?

I have never really worked on any film projects on the same level as Life Cycles, it was a huge eye opener for me to see how much work really goes into creating a project such as LC. There is no question that at times their standards were hard to deal with, all it took was to talk them into showing you a shot and you would have a whole new wave of stoke to keep you rolling for another few hours.

Was it fun shooting with Riley? Do you prefer filming solo or trains?

I have been hanging out and riding with Riley steady since I was 13. He is one of my best homies, so to be able to chill, and shoot with him for this movie was awesome! Shooting our segment wouldn't have been the same if we weren't training it. Riding with buddies is way more fun than on your own.

What was it like seeing your segment in Whistler for the first time? Did you feel the time/effort were worth it?

I couldn't make it to whistler for the industry premier so the boys were kind enough to show me the movie in the studio before they left. The second time seeing the movie (not on a 20" monitor) was the Vegas premier at the Palms Springs. It was un-real. It felt so good to see the movie come to life in that theatre and feel everyone’s stoke for the movie. I knew it was going to be worth it while we were shooting, but to see it like that was insane. I would have done it all again in a second.

How difficult was it shooting a section over 2 seasons and maintaining continuity?

The first season was good. It was after my dad thought the Salvation Army would like a Sombrio kit that it got difficult. I spent a lot of time and money trying to find that exact kit. A buddy had my old my bike so that wasn't a problem, and yes.... we may have rented a couple tiger torches to dry the trail out so we could ride.

What did you think of Life Cycles as a whole? Best ever?

Life Cycles was all time. Best ever.

Matt Hunter

What was it like filming for Life Cycles? Were their standards tough to deal with?

It was really fun filming with those guys. It felt just like back in the day, shooting for Suspect!

It must have been frustrating hurting yourself before the Iceland trip. Why didn't you do a full section in Kamloops regardless, instead of just dust shots?

Yes, that was really shitty. I remember crashing, realizing that my arm was dislocated, and then instantly being soooo crushed that I wasn't going to get to go to Iceland. I would have liked to shoot more stuff in Kamloops. We got the shots we were planning and then the guys were busy shooting Aggy, and I was busy doing other stuff. That's the way it goes sometimes...

You seem to always come up with unique bangers for your sections like the exploding dust berm (or the gap to wall in Follow Me). What was the inspiration for that? Do you go out scouting with ideas in mind or find a spot and then figure something out?

I just go out and hike, and look around. I have some ideas for things I want to do, but you can't go out and look for something in particular. You have to keep an open mind.

What was it like seeing your clips in Whistler for the first time? Did you feel the time/effort were worth it? Wish you had more footy?

I was really happy to see the movie in Whistler. It was pretty overwhelming though, I wanted to see it a few more times!

Frankowski said in the ''making of'' that it was actually your idea for riders to pop out of the ground (like in the Saskatchewan jump section). Is that what you had in mind? Mad they stole your concept? haha

Yeah Derek and I talked about it; that was what I had in mind. I couldn't imagine a better execution of the idea though! Riders, location, execution… couldn't ask for more.

What did you think of Life Cycles as a whole? Best ever?

It was nuts. I love it.

Mike Hopkins

Did you know going into Life Cycles that you would be featured so heavily or was the initial plan just to shoot Green Turkey?

I have been working with Derek for years now, so when the idea of the project began to take shape they approached me with regards to athlete perspective and specific shot ideas. I was more or less the athletic guinea pig for the project. Within the first year of production it became pretty apparent that my main focus was going to be this film. After the story boarding was done and specific shots were laid out, I knew my roll was going to be fairly sizeable. Green Turkey was the first stepping stone. From there, things just snowballed. We spent the majority of the first season bouncing ideas off each other, and finding ways to fuse the crews shot ideas, with my goals and style of riding. One of the coolest things of working on a longer term production, is that it allowed us to develop really unique sequences of film like the Stump Jump, The Hip, Utah, and of course Green Turkey. You might say I was in the right place, at the right time, with the perfect friends ... it couldn't have worked out any better.

It's clear you put ridiculous amounts of time into Life Cycles, but were there any shots that got away?

Ya for sure, when a production takes this long there are always things you look back on. I was really pushing to film a complete big bike line, with a mix of larger scale hits and wide-open forest single track. But, as we all know, sometimes you can't have it all. As the film progressed, schedules began to fill up and deadlines had to be met so this shoot was the one that got away. Not to worry though, it may have slipped through the Life Cycles crack, but it's fallen onto a new production plate for 2011...

What was your favourite thing to ride in the movie? Your favourite to watch?

It was all pretty fun. After the 52nd take on Green Turkey I began to feel a bit like a robot, but other than that it was beauty. It's going to sound pretty cliché, but I can't say I have a favorite ride because there were a handful of pretty unreal moments. The Scrub in Utah, was definitely one of the coolest feelings I have ever had on a bike. I just remember railing off the edge, dropping the bar and holding on. Riding through the wash after landing I was stoked, the motion felt ridiculous. The "Straight Shot" in Green Turkey was full throttle. It was one of the faster rides I have done and the trees were only a foot or two on either side so it made the whole thing fun in a terrifying sense. It's tough to pick one situation above another; I guess I don't really know, it was just a good time all around. As far as seeing a move on film, I would go with the Scrub, or The Hip, or the Bar Drag, Riley and Evans Section had a super cool perspective, Cam and Brandon on the Prairies, Aggy throwing down what looked like "300" on a mountain bike ... I thought the whole movie was pretty damn cool ha.

Is there anything you'd like to re-shoot?

There are always things I will watch, and wish I had another run at, but I am pretty particular when it comes to filming. Especially when shooting over a time span of years. One's riding changes so much from season to season. There were a few things I really wish we could have revamped (keep in mind this is coming strictly from an athletic standpoint). I talked to the crew about re-shooting the intro to the Stump Jump, on a trail with more dynamic terrain that pushed myself as a rider. The intro as it stands in the film is visually unbelievable, which makes it hard to justify transporting all the gear to a new location and dealing with external factors like weather and light, just to get the bigger thumbs up from the athlete. Not the most efficient use of time. With that said, filming is a learning process, and when the elements come together you have to be ready to put it on the line. If you’re only satisfied, then you’re not trying hard enough.

What did you think of Life Cycles? Best ever?

My mind was made up from day one. The question is, what did you guys think of Life Cycles...?

by Scott Secco

Support the filmmakers!
www.lifecyclesfilm.com

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41 Comments

Score Time

+ 13

orientdave (Jun 17, 2011 at 1:59)

Excellent and informative stuff; a great read.
On the subject of "Life Cycles" as a movie and in particular whether it succeeds as being a "movie about a bike" not a "bike movie" then I have to say that I, for one, was disappointed with it.

Don't get me wrong about it being an awesome piece of eye candy; based on that alone it was a great piece of art work; lighting, angles, all of that just WOW!

However, with the exception of the fantastic segment where the pick up is trawling through countless backgrounds whilst the narrator gives us the story of his banana yellow cruiser, I felt that I didn't get as deeply into the mindset of the narrator character as I had done as when I say watched SEASONS by The Collective. I left Seasons feeling that I had somehow got inside Shandro's, Hunter's or McCaul's head (there's a frightening thought). It enriched my understanding of what "being an MTB rider" was/is.

Life Cycles on the other hand left me feeling that I had seen a glimpse of what it meant to be an Art Director.

carbonlite (Jun 17, 2011 at 2:04)

I think your feeling of not getting into the riders head as much was probably intended by the filmmakers.

I saw this as the story of a bike, of "circles turning circles" in the cycle of life. So while the story wasn't weighed down with understanding of the human characters, it was probably the richest film experience of the cycle of life through the perspective of a bike, and of a trail.

orientdave (Jun 17, 2011 at 2:12)

Interesting; I never thought of it from the "trail's" perspective; I see what you mean.
As the movie said though, a bike is only circles turning circles, it is the human powering it that gives it meaning and that line really stuck with me...... as such I felt that getting inside the narrator's head would have put more flesh on the stunning bones of the artwork.

WAKIdesigns (Jun 17, 2011 at 3:03)

I think it succeeded as a movie about a bike. Not to the fullest but still. I got it some months after seeing it for the first time, when I saw some documentary with Sir Richard Attenborough. It was also interesting to figure out that LifCycles have many scenes shot in a wildlife documentaries style. No other bike movie has it.

To be honest, IMO, the segment with Agassiz didn't fit to the movie at all. Everything pretty fresh, original and suddenly I felt like somene cut in a part of NWD or Kranked.

Chris-the-Ripper (Jun 17, 2011 at 8:17)

I kind of think people wanted something kindof like Follow Me so they were dissapointed when the riders didint have a huge part of it. IMO its an instant classic, something i would show people who ride or not.

thrice (Jun 17, 2011 at 8:21)

I actually think that was one of the best parts of the film (Agassiz, the birth and death of the day, amazing). Also the part with Riley and Evan is probably my favorite. My least favorite being the meadow section since it was to repetitive.

I honestly think the movie came out very different from what they where aiming for. The narrative does not follow a specific sequence as to what happens to the bike over time, and the shots of elements and the wearing out of the bike is very subtle so as to not even stand out. You need to know what the movie is about before hand to understand the meaning behind narrative portions and some of the specific shots in the movie.

Still, I find that whatever came out, is awesome. If you actually shut your mind off and just watch it without overthinking it, its just genious. It works. I'm not sure why, but its inspiring and fun to watch. Still, there are times when I'm just not in the mood for some slow mo and I just go and watch Hunter rip it on the first section of follow me just to get pumped up for riding, but for those times when I'm in the mood for something inspiring, the movie has worked great for me.

ShastaOutdoorMedia (Jun 17, 2011 at 10:54)

I agree with orientdave, I thought that the narration was overblown and the overall storyline was a bit cliche, but there is no question as to that this film contains THE BEST action sports cinematography ever. EVER. I will watch this movie just to marvel at the precision and beauty of every single shot, not the riding or "story".

If Stance ever makes another film, PLEASE leave the "artsy" out of the story. Keep it real, but get the fantasy shots!

WAKIdesigns (Jun 17, 2011 at 11:21)

Shasta we need diversity and this movie provided it. Anthill does one thing, Clay Porter another, parkin Bros one more and freeride entertainment other. Everyone can find something for him/herself. It's great they haven't tried to hit the taste of everyone. At the end of the day there's no point in discussing likes

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ben-06-7 (Jun 17, 2011 at 10:40)

After reading some of the comments on here about the film, and watching the trailer, I sat and watched it from a more critical point of view, looking at the riding, narration and the filming. Life cycles is simply stunning, both from a film point of view and a riding one. It never set out to be like the NWD films or the Collective/Anthill films, the riding isn't the main focus despite the fact there is some brilliant riding. It's aim was to tell the story of the bike, although I think (like they say in the film) there are less tangible things to see. The section where the narrator is talking about his first bike? Everyone remembers that sense of exploration as a kid with their first bike, finding/building sketchy jumps with a couple of planks and some bricks and then realising you can ride in the woods on natural trails so you spend a whole day on one trail that you spent the winter building in the snow and rain. The film taps into why we connect with a bike as much as we all (at least as much as I) do and why we spend so many hours building or scoping for new trails and spend hundreds, usually thousands of pounds to be able to experience that single moment where nothing matters but the trail, the bike and you. They understand the love of bikes and cycling and why, fundamentally we all ride. In my opinion they show that in the film perfectly.

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TAridingMTB (Jun 17, 2011 at 1:40)

nice RED camera there..

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hardtailpride25 (Jun 17, 2011 at 2:58)

Life cycles was definitely a film like no other. Follow Me and Seasons/Roam were amazing and still favorites, but Life cycles is in a class of its own I think. A visual-auditory masterpiece.

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DW99 (Jun 17, 2011 at 10:36)

I personally liked the narrative, but that may be because I had the chance to spend some time with Franko on a trip a few years ago and got to know his personality and his philosophy a little bit. I liked that I didn't have to listen to the riders say dude and rad etc etc etc like I see in most other films. It wasn't about specific riders being hyped up...or the biggest stunt it was about (for me at least) the motivation behind riding. The feeling most of us get at the start of a new trail or when buying a new bike...or working on your bike in preparation for the next days ride etc. It is was about all our life cycles as a rider, trail builders, bike builders, photographers etc. To me the film focuses on the feelings of being involved in a sport or a pursuit...the journey you go on from a noobie to intermediate to an expert and how at each stage there are new beginnings, new challenges, new risks and rewards and that you are never quite "done" There will always be something new around the next corner. My .02 cents, yours may differ...plan on watching it again tonight and riding tomorrow!!

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branny (Jun 17, 2011 at 3:07)

Probably the best bike film I've seen. I'm a commercial photographer and it was really good to see the thought, time and effort that had gone into the production of this. I saw the premiere and cant remember when I was that excited with anticipation of what was going to unfold. I completely understand the fact that people don't think it has enough riding in it, but I also think a lot of viewers are getting a bit de-sensitized by guys hitting massive jumps - not to take away from that, its something I aspire to!

I think a lot of people don't realise just what an exhaustive process this film must have been. One or two shots in there are epic. The grasshopper, the dogs in the field and the bird shots in the transfer gap - tying into the corn shots later. Thats the product of being there at the right time and getting lucky, but in filming, you make your luck by being there a lot! Also this film is epic because of the sound track and audio that runs through it (rain, bird song etc) - the complete package.

Loving it and can't wait for the next project...

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jtnord (Jun 17, 2011 at 7:07)

"or anyone who doesn’t even know what mountain biking really is, they will be stoked on it!"
So true! So far I have shown this movie about half a dozen people who don't mtb or really know what it is and they were all blown away! This is mtb ART stop trying to compare it to NWD, Seasons, or Follow Me.

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bife (Jun 17, 2011 at 10:45)

best movie ever seen, great definition, nice sound and great scenes, already seen a few times but never get tired, epic movie.

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wza360 (Jun 17, 2011 at 7:52)

Best movie I have ever seen!!!!

CarterloveDH (Jun 17, 2011 at 17:08)

i think that almost every one of the pics are pod worthy i love the one with the water fall in the back grownd

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Faab (Jun 18, 2011 at 10:51)

Incredible movie! Really blew me away the first time I saw it. Still does. Amazing shots, nice narrative that created a different atmosphere. The whole presentation just makes it different from any other bike movie, and I like that a lot.
Riding may not have been up to NWD levels trick wise, but that is not what I thought the movie was about.
I must say that I went on to watch NWD10 straight afterwards, and that was a very big disappointment! Nice tricks and everything, but its just a thrown together bunch of clips with random (poorly chosen) music that don't form a whole movie. Its like watching a bunch of movies here on PB.

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pali26 (Jun 18, 2011 at 9:38)

"Follow me" is still my fav mtb vid. Mainly because i get so much more riding together with friends on a day than doing stuff alone. I also enjoy many riders on the same track doing stuff.
Life Cycles was great as well, and will be showing it to all of my friends!

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wibblywobbly (Jun 17, 2011 at 9:24)

Life Cycles looked great. It was expertly filmed and visually stunning. Unfortunately, jerking off to your own camera work does not make a great movie. The riding was good, but nothing spectacular and the contrived “story” completely overshadows it.

I wonder if whoever wrote the narration actually went back and watched the final movie? Did they cringe at all while they watched it? I know I did. The narration was absolutely horrendous and totally ruined the move. It seemed to have been written by 16 year old with an inflated sense of his own intelligence. The type that reads a Chuck Palahniuk book, gets a B+ in English and suddenly decides they are writer that must tell the universe their great insights in to the human condition.

“LOOK AT ME! I THINK DEEP THOUGHTS!”

Just show riding and do a good job shooting it. Don’t go overboard trying to show us how smart you are and how good you are at editing.

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Kardozinhu (Jun 18, 2011 at 12:33)

ja perdi as contas de quantas vezes eu ja assisti esse filme, é tudo envolvente nela...
as trilhas, o ambiente, os pilotos andando, tudo...
ñ me canso de assistir e por acaso, estou assistindo agora!!!

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evanwm (Jun 19, 2011 at 23:40)

When you can make a bike film in which you can take a beautiful screen shot from ANY frame in the movie, you have created a masterpiece.

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carloseduardoo (May 13, 2011 at 17:36)

Já assisti esse filme umas 100 vezes ,e até hoje não enjoei ,para mim é um dos melhores produzidos até hoje .

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pieman6 (Jun 17, 2011 at 12:25)

yeah secco!!

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svdhrider (Jun 17, 2011 at 20:55)

looks like a sic vid...but those scott octane or whatever are not that nice of bikes

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Steve777 (Jun 17, 2011 at 9:30)

Camerawork: Awesome
Riding: Great
Voiceover: Load of pretentious shite, makes me cringe more than seeing a nasty crash

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RobbyBriers Plus (Jun 17, 2011 at 6:21)

Best cycle movie made? Yes.
Best cycle movie ever? No.

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DanielGoesDown (Jun 17, 2011 at 1:19)

very nice write up, good to hear their perspective (:

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cmacdougall (May 14, 2011 at 18:00)

Nice job Scott!

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demo8jack (Jun 17, 2011 at 6:56)

dont agree with question " What did you think of Life Cycles as a whole? Best ever?" as i thought it was borring, riding was good but the way they set it out was borring

hoolydooly (Jun 17, 2011 at 7:47)

Only because you pressed play expecting Follow Me. Try being a little more open minded. I didn't like it at first, but it grew on me.

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jyemen (Jun 17, 2011 at 1:51)

like they said if you enjoy NWD of collective this movie is not for you, I for one wish I never wasted the money on itunes, too much talking not enough riding. More of a art film than a bike film...

I-CanDoRideTheBike (Jun 17, 2011 at 2:26)

No shit sherlock.
The film focuses on the bike and trail itself.
It's not focused on hucking 60ft drops .

ButtonPusher (Jun 17, 2011 at 12:21)

it's only $10, not really a waste of money... this isn't the kind of film you watch before heading out to get you stoked, it's the type of film that you watch after you get back from riding when you're just chilling out and want to further appreciate what riding is...

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jasonsmeall (Jun 17, 2011 at 5:21)

Awesome Vid!

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Below threshold threads are hidden

- 11

chyu (Jun 17, 2011 at 1:17)

Why are they still promoting Life Cycles? Nobody buys it?

+ 26

aflo661 (Jun 17, 2011 at 2:43)

Why are you talking? Nobody cares.

ncrider5 (Jun 17, 2011 at 5:34)

he does have a point though, its the best film I've seen so far and follow up stories aren't truly necessary to win anyone over, we all know it rules! But Chyu I don't think that was their motive..

iesubach (Jun 17, 2011 at 5:55)

I reckon they posted this because people want to read the pro's thoughts on the film. Ok so it may be slightly late, but that doesn't mean it wasn't a interesting article. They don't have to do everything as a promotion for something or other you know.

brule Mod Plus (Jun 17, 2011 at 9:28)

This was not put together by the guys at LIfeCycles, the author Scott is a fan of the work that was done in the movie and wanted to create an interview with some of the riders with their takes on the film. Good work Scott.

ButtonPusher (Jun 17, 2011 at 12:19)

why does every feature have to be about selling something..? can't they just have a good interesting story for people to read..?

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